Founder and Principal
Eric Liiv
I own and operate Sandmark Capital, a Tampa-based investment company focused on acquiring and improving small-bay flex and light-industrial property across the Tampa Bay region.
The idea behind the firm is straightforward. Institutional buyers underwrite large assets with real rigor, and below their size threshold that rigor mostly disappears. Sandmark applies it to buildings that are too small for a fund to pursue, on behalf of tenants who deserve a professional landlord.
Background
I hold a Master of Science in Real Estate from the University of Florida's Warrington College of Business, along with a B.S. in Business Administration and a B.A. in Economics.
Before Sandmark, I spent nearly two decades in client development, most recently as Executive Director of Strategic Business Development at an enterprise software and technology firm.
That work was, in substance, the same work: finding opportunities nobody had surfaced yet, underwriting the party on the other side of the table, negotiating structure and terms, and building relationships that outlast any single transaction.
Approach
I price what exists rather than what is promised, model the downside before the upside, and treat a broker's pro forma as a hypothesis to test. The four principles every Sandmark deal is underwritten to are published in full alongside our acquisition criteria.
Affiliations
- Urban Land Institute (ULI)
- International Council of Shopping Centers (ICSC)
- Society of Real Estate Professionals (SOREP)
Volunteer service
- All Hands and Hearts
- Junior Achievement
Let's talk.
Sandmark Capital LLC is a Florida limited liability company based in Tampa.
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